Dinamização da Presença nas Redes Sociais é o processo de criação, agendamento, dinamização e avaliação do conteúdo publicado em plataformas de social media. Existem, hoje, ferramentas e serviços que podem ajudar a automatizar esses processos, o que permite economizar...
A social network is a social structure made up of people or organizations, connected by one or more types of relationships, who share information, knowledge, interests and the pursuit of common goals. One of its characteristics is its openness, enabling...
B2B | Changing landscape Social media is no longer the exclusive arena for B2C companies. The B2B landscape is changing, especially for brands that deal with sophisticated and knowledgeable customers. These companies and organizations are under pressure to...
Influencer Selection Model The constant transformation in the digital market has brought about the emergence of a new key stakeholder: the social media influencers. These new agents have revolutionized the way brands strategically position their communication...
Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...
Should brands be on all social networks? Today, social networks are as important a communication channel as any other. When we want to find out more about a particular brand, one of the first things we do is a quick search...
Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...
The importance of social media in a constantly evolving market In a constantly evolving market, it is important for social media to keep up with that growth. Analyzing users' habits and the trends that surround them are vital issues for social media companies...
Social networks are one of the main tools used by companies to build relationships with their audience, but you need to pay attention to the content and type of posts you make. Here are the 6 main things you should avoid on social media:...
Besides the rapid dissemination of content, social networks allow us to save time and resources. They provide us with detailed and concrete statistical data about the organization's performance, stimulate a sense of community, interaction, dynamism, and are the great...
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